Branding

Compass Coffee

January 2024
Compass Coffee Molendinar
branding

Comprehensive branding project for a newly opened café in Molendinar, including logo, menu design, and in-store promotional material.

BrandingMenu DesignPrint Assets
THE JOURNEY

Our Creative Process

🔍

Context

The client was launching a brand-new café and had no visual identity or branded assets. The existing logo concept was weak and needed a complete refresh.

🧩

Challenge

Create a brand identity from the ground up, including logo, menus, posters, and physical café presentation to attract customers and support daily operations.

💡

Solution

Designed a modern and memorable logo, developed custom food and drink menus, and created branded posters and visual assets for in-store use — all following a cohesive theme.

🚀

Results

Customer numbers increased significantly, and more diverse items across the menu were being ordered. The refreshed branding brought the café's identity to life and helped customers explore everything on offer.

TRANSFORMATION

Concept to Creation

Our design journey from vision to reality

Logo

Original concept Compass Coffee logo
BEFORE
Redesigned Compass Coffee logo
AFTER

Menu

Café before branding implementation
BEFORE
Café after branding implementation
AFTER
<Brand />
design.create()
identity.build()
BRAND IDENTITY

The Visual Language

Poster Designs

Compass Coffee poster 1
Compass Coffee poster 2

Menu Designs

food menu for Compass Coffee
food

food Menu

Interactive digital menu design

drink menu for Compass Coffee
drink

drink Menu

Interactive digital menu design

metrics.track()
<Performance>
  optimized
</Performance>
PERFORMANCE

Results & Metrics

📈

Customer Engagement

Increased customer traffic and broader menu engagement
tech.stack
<Next.js />
<React />
TECH STACK

Technologies Used

Adobe Illustrator
InDesign
Print Design
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