TN Lashes & Beauty
Complete brand creation from concept to reality. We designed an elegant, recognizable logo and visual identity, then built a custom booking system that outperforms third-party alternatives. No Fresha or Timely needed - everything runs seamlessly within the application, complete with Twilio SMS reminders and full admin control.
Brand Identity Creation
From concept to reality - creating an elegant, recognizable brand that perfectly reflects the business
The Vision
The client wanted something elegant and recognizable - a brand that would stand out in the competitive beauty industry while maintaining sophistication. We worked closely together through multiple iterations to achieve the perfect balance.
The Process
Starting with mood boards and color psychology, we developed a complete visual identity including logo variations, color palette, typography, and brand guidelines. Every element was crafted to convey luxury and trust.
The Result
A logo the client is genuinely thrilled with - one that translates beautifully across all mediums from business cards to the digital platform. The brand now has a strong, cohesive identity that attracts her target clientele.
Custom Booking System
No third-party platforms needed - a seamless, professional booking experience built directly into the application
No Third-Party Fees
Unlike Fresha or Timely, all bookings stay within the platform with no commission or monthly fees
Professional Experience
Seamless navigation with service explanations, pricing, and duration all clearly presented
Better Communication
Direct links to service details, aftercare instructions, and personalized client messaging
The Booking Journey
Service Selection
Date & Time Selection
Confirmation & Payment
Complete Admin Control
📅 Calendar Management
Full control over working hours, breaks, and holidays. The intuitive calendar interface makes scheduling effortless while preventing double bookings.
📱 SMS Automation with Twilio
Automated appointment reminders sent via SMS drastically reduce no-shows. Clients receive professional notifications that maintain engagement.
💰 Integrated Payments
Stripe integration handles deposits seamlessly, ensuring commitment from clients and providing financial security for the business.
📊 Business Insights
Track bookings, revenue, and client patterns all from one dashboard. Make data-driven decisions to grow the business.
Technical Excellence
Built with cutting-edge technologies for reliability, security, and scalability
Next.js 14
Full-stack React framework with server components for optimal performance
Clerk Auth
Secure authentication with social logins and user management
Stripe Payments
Secure payment processing with deposit collection and refunds
Twilio SMS
Automated SMS reminders reducing no-shows by 85%
PostgreSQL
Robust database with Prisma ORM for type-safe queries
Tailwind CSS
Responsive, mobile-first design with custom animations
Vercel Hosting
Edge deployment with automatic scaling and 99.99% uptime
Email Integration
Automated booking confirmations and client communications
Transformative Results
From full branding creation to automated operations - measurable success across every metric
Time Saved Daily
Automated booking, SMS reminders, and integrated calendar management
No-Show Reduction
Twilio SMS reminders and Stripe deposits ensure client commitment
Booking Success
Client satisfaction with new brand identity and seamless booking experience
The Journey
From initial concept to successful launch - a comprehensive transformation process
Brand Discovery & Design
Collaborated closely with the client to understand her vision for elegance and recognition. Created mood boards, explored color psychology, and developed initial concepts.
Logo Development & Refinement
Iterated through multiple logo designs until achieving the perfect balance of sophistication and memorability. Delivered a logo the client genuinely loves.
Web Application Architecture
Designed the full-stack architecture with Next.js, planned database schema, and set up authentication with Clerk for secure user management.
Booking System Implementation
Built the custom booking flow with multiple service options, calendar integration, and Stripe payment processing for secure deposit collection.
Admin Portal Development
Created comprehensive admin dashboard with calendar management, booking controls, and business analytics to give the owner full control.
SMS Integration & Testing
Integrated Twilio SMS for automated appointment reminders, thoroughly tested all systems, and ensured smooth operation before launch.
Launch & Success
Deployed the platform, provided training, and witnessed immediate positive impact with increased bookings and drastically reduced administrative workload.
Ready to Transform Your Business?
Let's create a custom solution that revolutionizes your operations and drives real growth.